Elinor Jewels: Our Story

Elinor Jewels was born out of resilience and a dream shared by three friends – Benisha, Nazneen, and Wahbiz – during one of the toughest times, the Covid era in 2021.

We began our journey with 925 sterling silver, but soon faced setbacks when it tarnished, forcing us to refund every single customer. It was a moment of loss, but also of learning. Instead of giving up, we turned the challenge into an opportunity.

After months of research, endless trials with multiple factories and suppliers, and a relentless passion to do things differently, Elinor Jewels found its true identity: high-quality stainless steel jewelry.

But not just any jewelry. Ours is crafted with 10x stronger, thicker gold plating and carefully designed pieces that blend Indian elegance with Western modernity, creating styles that are both unique and timeless.

At Elinor, every piece tells a story of strength, persistence, and beauty – just like the women who wear them.

 

 

 

 

 

Our Mission

At Elinor Jewels, our mission is simple yet powerful: to create jewelry that lasts.

We believe every woman deserves pieces that are not only affordable but also unique, thoughtfully designed, and made to be cherished for years.

Our collections are crafted so women of every age can style them effortlessly – whether it’s a casual day out, a festive celebration, or a special occasion.

With designs that blend timeless Indian artistry and modern Western aesthetics, Elinor Jewels is here to make every woman feel confident, elegant, and truly beautiful.